Pay-per-click (PPC) is an Internet advertising model used to direct traffic to websites. Advertisers pay the publisher when an advertisement is clicked and the user lands at the advertiser’s website. There are several avenues of approach for PPC advertising. I provide the following PPC campaigns:
- Search engine advertising. Google Adwords and Bing Ads are the primary targets of search engine advertising. These search engines deliver your advertisements to millions daily based on the content of the user’s search query.
- Social network advertising. Social media websites such as Facebook, Twitter, and Reddit offer paid advertising campaigns. Some social networks, such as Facebook, allow you to use demographics to target your customers directly.
- Content website advertising.
With search engines, advertisers bid on keywords and keyword phrases relevant to the market that they wish to target. Content sites charge a fixed rate per click. Costs depend on the competitiveness of the keywords and ranges anywhere from $0.01 to $10.00 per click.
PPC Advertising: Is it for you?
Pay-per-click advertising is generally recommended for business that sell high value products and services. Because of the monetary overhead involved, I only recommend the use of extensive PPC campaigns for our clients that would benefit the most. However, if you determine that PPC meets your needs, I can manage your PPC campaigns on any budget, regardless of size.
Alternatives to pay-per-click advertising include pay-per-view advertising and affiliate marketing, depending on your Internet marketing needs and ultimate traffic goals.