First impressions matter. The Internet is here and is changing the way businesses market their products and services to customers more than ever before. Many people tend to forget that technology is the driving force in web-oriented business strategies.
Keeping the design of your website up-to-date remains important for your customers and employees alike. With mobile technology advancing, Internet users have become accustom to utilizing their phones to research and shop. This means your website will become the first impression for many people and could make or break their potential to do business with your organization.
Technology requires change. With changing technology comes new devices, new software, and new code. Years ago, Adobe’s Flash platform became a icon of truly dynamic user interface design. Since then, the popularity of Apple’s mobile devices, which do not support Adobe’s Flash platform, has put pressure on website owners to modify their website to remove flash-based media components.
This is an example of how changing technology can provide compatibility issues with your website visitors and potential customers. Updating your web platform routinely ensures that your business maintains a healthy relationship with its customers.