Web page titles are quite possibly the simplest aspect of on-page SEO that is commonly overlooked. For those unfamiliar with web development, the web page title is included in the HTML of a webpage in a title tag. This tag tells search engines the overall idea of the page. Furthermore, when search results are rendered by major search engines, the title tag contents are what appear first.
Length of the Page Title
Try to keep the length of page titles limited to 70 characters. Most search engines, including Bing and Google, only show the first 70 characters in search results. This means you have 70 characters to provide a descriptive, yet eye-catching title that will please two different parties – the search engine and the user.
Duplicate Page Titles
This should be a no-brainer, but this is a issue that is far too common for webmasters. If there are multiple page titles on a single page, search engines won’t know which one accurately describes your page. What’s the result? Well, unfortunately search engines find it easier to exclude your site from the results – as opposed to guessing. If you’re unsure whether or not you have duplicate titles, check Google Webmaster Tools to verify.
Title Tag Review
- Make sure you have a unique, descriptive page title.
- Keep the length of your title under 70 characters.
- Ensure that there is only one title tag, and it is unique for your site.
- Include your keyword in the title, preferably at the beginning.